Spa Tourism in Bulgaria is Springing Up Again
The town of Hisar in Bulgaria is making a new claim to fame by healing hundreds of kidney stones, bladder stones and gallstones with water from the 22 mineral springs in the region. There is a rehabilitation hospital in the town and spa and wellness hotels have mushroomed in recent years.
Hisar, founded by the Romans and once surrounded by high walls to protect the healing springs, is among dozens of resort towns in the Balkan country trying to revive their traditions in balneotherapy (the therapeutic use of thermal spas) and create a new market for tourists.
The Black Sea resorts of Albena and Pomorie in the east, and to Velingrad and Sandanski in the southwest, have new luxurious hotels which have already gained a reputation among Bulgarians and foreigners alike for the high quality of their services. What to do at sentosa singapore
Before the fall of communism in 1989, visitors from Scandinavia, the former Soviet bloc and the Middle East were regular guests in Bulgaria’s spas which specialized in treating medical conditions varying from gout to sterility.
But in the past decade, Bulgaria marketed itself almost entirely as a cheap destination for summer and winter holidays, turning its back on its varied natural resources. The consequences of which have been to sideline the spa resorts and Bulgaria’s historical heritage.
Spa tourism has started to attract investment during the past five years, according to the Bulgarian Union for Balneology and Spa Tourism. Companies from Israel, Russia, Kuwait, Qatar and Oman have already invested or shown interest.
Velingrad, a charming mountain town that boasts 80 mineral springs, has 5 star hotels with affordable prices and a warm climate. There is an ageing population in Europe that will find the availability of all-year-round spa services an attractive proposition.
Bulgaria offers the unique mineral waters, ecologically clean locations, and a good price-quality balance. The country wants to spend more on its infrastructure so that it will be able to compete with other European tourist destinations. Bulgaria is now advertising the unique spas at fairs in Germany, the Balkans, Israel and Russia.
Sigrun Lang, president of the European Spas Association, says Bulgaria’s has rich natural resources, a long-term tradition in balneotherapy, and well-qualified specialists. It will not remain a well kept secret for too much longer.